Before you can really start to build out your content and sales strategies, you’ll need to take a step back and define all of the potential people that will Continue reading
Creating buyer personas: where to start?
Social Media
Creating Optimal Content with Limited Resources
Marketers know that good content is the fuel for your lead generation programs. We hear that “Content is King” all the time. But what can Continue reading
MyApollo gives us a truly private social network
What’s the one thing that worries many of us social media lovers? Continue reading
Who Rules the Mobile Social Media World – Men or Women?
Men are generally known to lead the space when it comes to adopting new technologies, but it is us Women who are heavily influencing future mobile Continue reading
Word of Mouth Marketing in the Digital Space
It’s safe to say that social media has forever-changed the way we make recommendations about any product or brand. Continue reading
Nonprofits and Social Media Policies: Some Considerations
In working with non profits, I have found that these organizations have a unique set of concerns when engaging with donors and stakeholders through Continue reading
Facebook’s PTAT: What is it?
Marketers are known for their expansive list of acronyms and dropping trendy buzzwords (think ROI, PPC, KPI, growth hacker, thought leader – feel Continue reading
Facebook Video Ads: Eek!!
Facebook’s rumored to include auto-playing video ads this summer – eek!! Continue reading
An app that encourages you to look up from your phone and interact with the world around you
Fans of Keri Smith will be excited to learn that Penguin Group (USA) has announced the launch of The Pocket Scavenger for iOS and Android–an Continue reading
Tabeso: The game-changing app for discovering, sharing and attending events
When Chad Ramos, Co-Founder of Tabeso asked me to check out their new app – I was pretty psyched! Based in Las Vegas, Tabeso is doing for events, Continue reading