We have talked about Pinterest being a wonderful visual tool that allows you to organize and share content online. Giving you a place to post (or “pin”) Continue reading
Do you have the Scoop(it)?

We have talked about Pinterest being a wonderful visual tool that allows you to organize and share content online. Giving you a place to post (or “pin”) Continue reading
I was enjoying my weekly tweetup with the Health Care Social Media Canada group yesterday (#hcsmca) where one of our topics up for discussion was Continue reading
Does social media have an affect on SEO?
You bet it does – and now with the release of Google + and Search Plus Your World, it means that social messaging and the opinions of an individual’s network will have an increasingly greater impact on your customer’s search results.
Think of it as something from your daily life. If something is good, then you’re going to talk about it. If you’re talking about it, people need to know about it. With the current SEO model, the best optimized pages garner the most attention – but does that mean that those products are the best? Or that the service is the best? Of course not.
This is where Google comes in. By collecting all of that social data out there (tweets, comments, likes, +’s), Google will know who is talking about what – thereby bringing us, content that is relevant.
So how does a business (or individual) make their website king in this new SEO reality?
Well it wouldn’t hurt to set yourself up with a Google+ profile. Considering that the new Google search plus your world does not include Twitter or Facebook, it looks like if you want to be considered by Google, you’ll have to set one up – and start being included in some influential circles while you’re at it. (hmm… was Google planning this the whole time?).
A word of caution – don’t get caught up in the new Google Search reality and forget all the great things you already know:
I’m writing this posting in response to Robert West’s question about how a company (or person for that matter) can decide when it’s appropriate to reply Continue reading
It is not uncommon (although completely unethical) to find out that an online company is fishing through an individual’s contact list in order to generate Continue reading
According to the book, “Job Searching with Social Media For Dummies” the magic number of LinkedIn connections a person should have is 143. The Continue reading